ASHER ROTH & LIVEBAND

Asher Roth uses music to capture moments. Over a decade ago, Asher demonstrated a passion for wide-ranging references and progressive flows. The Morrisville, PA, WCU-lovin' Roth relocated to Atlanta, where he teamed up with DJ Drama and Don Cannon for 2008's mixtape The Greenhouse Effect. Roth signed Steve Rifkind (Loud Records) and Scooter Braun (SB Projects), releasing the double-platinum single "I Love College" and his 2009 gold debut, "Asleep in the Bread Aisle." By 2010's Seared Foie Gras with Quince and Cranberry, it was clear Roth was going to forge his own path. By cultivating a core fan base with free albums like "Pabst & Jazz" and projects with Nottz and Travis Barker, Asher was able to build a community-focused career. His belief in sustainability spawned an outdoor venue, Sunflower Philly, in his hometown of Philadelphia to provide an outlet for artists during the pandemic, while also being the inspiration for his independent releases "Retrohash" and "Flowers On The Weekend." The former became the name for his artist development company, which recently played a role in expanding "The Greenhouse Effect" series - and resulted in collaborative albums "Why's It So Grey Out?" and "Temporary Heaven" with Heather Grey. Asher continues to build his discography while earning a reputation as one of hip-hop's finest live performers.