MATHEA
Her word is law. Whether in her brutally honest songs or in the career decisions she makes. MATHEA is only 25 years old and has already achieved numerous milestones in her musical career. From a girl in a tutu, to a shoe saleswoman, to a singer, to a business woman. This is the story of Mathea can probably be described in key words. But there is much more to it.
The Salzburg native released her first song at the age of 20. She probably could not have dreamed of what happened next. The debut single “2x” landed out of nowhere at number 1 in all charts in Austria. The song also managed to establish itself in the hit rankings in Germany. Only a short time later, gold and platinum records adorned the walls of Mathea.
Even at that point, she knew that she would have to make decisions from now on: "What outfits do I wear? How do I present myself on red carpets? And what will my next single be?" The then 20-year-old never let herself be dissuaded from her path and was 100 percent involved in every step. The result: Austria's most listened to artist. She had well over a million monthly Spotify listeners. MATHEA – even though there was neither an album nor an EP at the time. She left her colleagues far behind.
While she was dubbed a "One Hit Wonder" when she was nominated for her first Amadeus AWARD, that changed when she was nominated for the 1Live Krone in Germany in the two following years. Not as a "Newcomer" but as "Best Artist". She has the Amadeus for "Best Pop" in her living room.
Clearly, MATHEA also became a big topic within the music scene. Mark Forster, KC Rebell, Fourty, Clueso - with such first-class artists, many features were created in quick succession. Most recently, she fulfilled a long-held dream and became part of the album "XV" by rap giant RAF Camora with the song "Tränen".
But not only musically MATHEA her influence, because at the same time as her success as an artist grew, she also grew as a brand. After a deal with the Italian fashion label "Tezenis", the singer's body graced almost every billboard in Austria. For "Magenta" she lent her voice against hate on the internet. With self-determined, unusual and sometimes provocatively skimpy outfits, she herself became a target for critics on the internet.
But nothing could MATHEA On the contrary: Shortly after her album release in 2020, she founded her own label "1998". Since then, at the latest, she has been her own boss. Because nobody knows better what she wants than herself. And one thing is clear: MATHEA want much more!
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